Back to Encyclopedia Business Plan Definition: A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement A business plan is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road.
Hopefully if someoene wants to vent their frustration they now have a legitimate place to do it Every book on business plans has a different theory about the "best presentation".
The business goals being attempted may be for-profit or non-profit. What's in it for him or her? I'd stay away from satire if I were you. They may also address the project's place within the organization's larger strategic goals.
Other Considerations for a Business Plan The idea behind putting together a business plan is to enable owners to have a more defined picture of potential costs and drawbacks to certain business decisions and to help them modify their structures accordingly before implementing these ideas.
But they are all answering the same questions. Make sure to analyze your competitors' distribution channels before deciding whether to use the same type of channel or an alternative that may provide you with a strategic advantage.
The plan must provide all company details to satisfy potential investors. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders.